It provides organizational leaders a new perspective on what the organization does well, where its challenges lie and which avenues to pursue.
Like others have said, you get what you put in. You'll work hard but learn the skills to be able to land a job after graduation. If you're looking to get into design but don't want to spend the time or money on a Master's degree, Designation is a great option.
I knew I wanted to be a product designer but didn't know how to get there. I looked into HCI programs but they seemed expensive and long.
While Designation is less academic than an HCI degree, the work is far more practical. If your goal is to get a job, Designation will teach you the necessary skills to get an entry-level role. That said if you're someone who's very interested in theory, you won't get that at Designation.
Since my goal was to get a designer job as fast as possible, Designation seemed like a better option. I also spent a lot of time stalking past Designation grads on LinkedIn and noticed that they were mostly successful. Expect to spend hours a week on the work. I worked full-time while doing DE, which was rough but doable if you spend your evenings and weekends working.
For me, DE was a good way to confirm that design was interesting to me. It's very high-level, but you get a sense for the work, learn about the differences between UX and UI, and start using some design software.
The work is individual and online, so it can seem a bit like you're on an island. At the end of DE, you choose either the UX or UI course and the instructor helps guide you based on your work and strengths.
During Virtual, you work with a team on a mock project for 6 weeks. You also get some exposure to the teamwork that you'll have during the in-person phase. For me, this was the lightest part of Designation in terms of work.
I had a great team, which made things easier, but some folks can struggle with their teams. Again, the online part is a little tough since you're isolated, but you can manage to make it work. This is the real point of Designation and where most of the learning happens.
In-Person is split into 3 portions: Immersion, Client, and Career Immersion: During Immersion, you continue with the same design process that you've learned in Virtual but take it to another level.
The instructors will push you more and you'll do much deeper work. You also get to work on a real project, which completely changes things. You'll have to work on your team skills and presentation skills. While they might seem soft, they're actually very important and help a lot once you start your job search.
During Client Phase, you get exposure to actually working with clients and get a lot less handholding. Again, the process is the same but you have more agency and get to see how business challenges affect design very important!
By the time you get here, you'll be burnt out and will want to chill. Mike gives great feedback and you'll have a much easier time post-graduation if you keep up the pace here.
This is the hardest part but it's also why you came to Designation.
When I first finished, I was still unsure about whether I'd get a job or what that job would look like. You're also alone again after spending 12 weeks with the same 20 people, so the transition can be a bit shocking.
My advice is to be super-organized, make yourself a timeline for finishing your portfolio, and then start applying like crazy. While it's important to have a job you like, your first job will probably just be your starting point and not your dream job.
Everyone has a different strategy Meetups, networking, applying to a ton so figure out what plays to your strengths. During the interview process, you'll be surprised at how well you can speak to your work and do design challenges.News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services.
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